Social Media, Social Media Marketing

5 Things You Need to be Doing to Increase Your Social Media Presence

When it comes to social media, everybody wants in on the action. Everyone wants to gain social media recognition for their business. Having a strong social media presence can help your business grow like wildflowers. But this will happen only when you have developed a large following and have learnt to give them what they really want. Social media marketing is not only about posts, but it is about providing your customers opportunities to interact with your business. Through that interaction, you will be able to build relationships with your customers and increase their opinion of your business substantially.

5 ways to increase your organic social media presence are as follows

Create an Integrated Social Media Marketing Strategy: Every social media platform should serve a purpose. You can ensure this by making a marketing calendar. This will help you stay organized and understand how each social media account will bring in more untapped sectors for your business.

1.Look for Opportunities of Discussion
Find out the latest hot topics of your field. A simple poll might be enough to tell you what your customers prefer. You can also offer your customers an opportunity to participate in a discussion or a debate.

2. Set Up Chat Times 
For many small businesses, personal interaction can be the best way to increase customer satisfaction. Chat times are wonderful interaction tools because they are specific times when your customers know that they will be able to reach you.

3. Look at Content that Drives Interaction
Pay particular attention when you see some content receive far more or far less interaction than usual also keeping an eye on the median interaction. Find out the sure fire topics that are going to draw out your customers and have them returning to your posts to chat with one another.

4. Track what is Trending 
Being on top of the latest topics on social media is a good way to land in the feeds of consumers who are not following you already. Get innovative and come up with creative ways to take advantage of hot trending topics.