Search Engine Optimization, SEO

6 Best Internal Linking Tips For Your Website SEO Strategy

Adding links to your website make the content authoritative and useful for readers. In a website, there are 2 types of links that are included:

  1. Internal Link
  2. External Link


Though the purpose of both internal and external links are to enhance your website’s search engine presence, they are very distinct from each other.

What is an INTERNAL LINK? What is an EXTERNAL LINK?
Internal links lead to another web page of the same domain.
Mostly implies your website navigation or text links in it.
External links lead to a separate domain.
From your website, it can lead to another site or from another site comes back to your site.

Benefit of INTERNAL LINK:
Internal links benefit your SEO.  

Benefit of EXTERNAL LINK:
External links expand your website reach and fetch more visitors.
In this Hansaa Digiventures Pvt. Ltd blog, Let’s start by looking at the ten benefits of internal links for the SEO strategy of your website:-

  1. Pass traffic from one webpage to another
  2. Lead visitors to high-value webpage
  3. Take visitors to call-to-action (CTA) page
  4. Helps search engines to discover when you add new content
  5. Improve page rank
  6. Navigational aid for your website visitors
  7. Reduces bounce rate and improves time on site
  8. Boost website crawling and indexing
  9. Establishes architecture and hierarchy of your website
  10. Distributes page authority across your website

Considering so many healthy benefits of internal links, it is obvious that you want to add more of it on your website.

Here are 6 internal linking tips for your website strategy that would contribute to your website’s SEO plan.  

  • Descriptive Anchor Text
  • Links with descriptive anchor text have chances of high rank.

    In a hyperlink, the clickable part is called Anchor Text.

    Links with no anchor text are called naked URLs of the website.

    Tip: Try to include your target keyword in your anchor text.

  • Justified Internal Linking Strategy
  • Plan your internal linking based on the size of your website.

    Tip: Small websites: Add internal links in all pages in the form of side-bar or footer navigation.

    Long websites: Try maintaining flat link structure and also keep the number of link levels as least as possible.

  • Variations In Your Linking Text
  • It is justified to want to direct most of your internal links to the CTA page of your site/particular high-ranking page.

    Tip: In that case, please use variations of your linking text.

  • Use Link Juice Calculator
  • SEO experts say, more than 100 internal links in a webpage makes it bad.

    Tip: Use a Link Juice Calculator to check the number of links and buttons you are adding to each of your web pages. Do maintain the numbers.

    Over cluttering your website with internal links can lead to Google penalties.

  • More content, greater internal linking
  • It’s simple – the more the content you have, the greater the scope of internal linking.

    Tip: Please do not create content jam out of this. With the help of your writers, create useful content and add happy linking.

  • Add useful links
  • Do not do internal linking, just for the sake of doing it. In that case, you will end up targeting most of your links either to the home page or contact us page.

    Tip: While doing internal linking, please sit on the heads of your website visitor. With a user-focused approach, try each link to direct to a web page that has useful information for the readers.

    There must be relevance between the linked text and directed web page content.

    Hope these six internal linking tips help you to build a terrific website!