Brand Management, Content Marketing, Digital Marketing, Social Media

Simple and Effective Ways to Build Your Brand on Instagram

With 500 million monthly active users and more than 90 million daily photo and video uploads, Instagramis a mobile community where a brand should definitely be present. With the new Instagram stories feature, you have everything you want from a mobile social network. You can edit and upload photos and videos, apply filters, send direct messages, advertise, and create content that disappears in 24 hours. Smart content marketing guys know how to leverage their game to build a community, connect with it, and make the brand a part of the audience’s life.

Here are a few tips on the visual content marketing strategy:-

1. Behind the Scenes:Give your audience a peek of how your company does what it does- from people to product. It gives your audience an opportunity to have a deeper connection with your brand resulting in a positive brand image. Instagram stories is all about creating real and transparent content.

2. Vote on Next Post:If your company posts every day or multiple times in a day, ask your audience to be a part of your decision making process- and be creative in your asks. Most brands create random, self-selected stories for brand building, which is not a good plan because they are not taking advantage of talking to the community.

3. Take Over: To do a takeover, yours and another account must work together and appear in each other’s stories. Businesses should partner and create content not only for themselves but also for their partner community.

4. Instachat: People love to hear what a specialist has to say about a particular topic or a situation. With this social media platform, you can always have a short session of Q&A.

5. Tips and Tricks: Tips and tricks are a great way to tell the audience that your brand is a specialist in this field and can help without asking anything in return.

6. Limited Sales: Your company can showcase your product and offer discounts on Instagram stories. Let people know that they have 24 hours ( i.e. time as long as the story is live) to buy with that discount.