Facebook, Social Media Marketing

Does Cambridge Analytica Have Your Info?

After the fiasco of Cambridge Analytica exploiting Facebook’s user data, Facebook is now making it easy for users to see if their information was shared with the analytics firm. Facebook CEO Mark Zuckerberg now has to head towards Washington D.C., to testify before Congress.

The feature that allows users to check whether their data was shared or not is listed in the company’s help center. You can search for “Cambridge” or “Cambridge Analytica” on the help center search bar. It will display this page: “How can I tell if my info was shared with Cambridge Analytica? For this, you should be logged into your Facebook account though. The page will automatically tell you if your data was given to Cambridge Analytica via the “This is your digital life” app. Facebook has been on constant crisis-control for its careless management of user data. It has since suspended Cambridge Analytica for exploiting user information.

Apart from giving its users a quick way to check whether their data was leaked, Facebook has also launched a data abuse bounty program to report app developers who may be misusing data. The site says that if any bad elements are found by the data abuse program, their app will be immediately removed from the platform, a forensic audit of related systems and legal action against the app’s company and any relevant parties.

In the last month, there have been 18 announcements by Facebook informing the world about all the ways it’s helping users, from protecting user privacy to combating fake news and making ads more transparent. The tech giant also announced that it was initiating an independent research project to determine social media’s impact on elections. Facebook has also made it possible for users to remove apps in bulk. This happened just last week.

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