Digital Marketing, Facebook, Social Media, Social Media Marketing, Twitter

7 Easy Ways to Grow Your Social Media Following Quickly

Big businesses have spent more than a billion dollars behind social media marketing in the last year. This year it is only going up with small businesses joining the bandwagon. The one big reason behind this is that marketing is free and the cost for advertisements are the lowest as compared to all forms of mass media. Hence it has become almost necessary to build up a great social media presence for your brand and gather lots and lots of followers.

To grow an individual’s or your brand’s social media following, consider the following 7 tips:

1. Set realistic goals and objectives
Have a marketing strategy for all the social media platforms knowing that each platform is different and different audiences can be targeted in various ways.

2. Understand your audience and cater to their needs
Knowing what people want and like to read will help you connect with them on a more intimate level. When they reply or comment on your post, interact with them showing your humane side to them- so that they can feel comfortable in raising a conversation with you.

3. Post Valuable Content at a comfortable but regular rate
Amazing content draws more people to your brand more than anything else and converts potentials followers to certain admirers of your work.

4. Engage with the audience with visuals and games
Visual content are always easier to understand and share. Because of this reason snapchat and instagram have more active users than twitter and facebook. Also involving audience in games helps in getting them attracted to your brand’s social media page, making them eagerly wait for games and prizes.

5. Optimize your social media accounts
When you include keywords in posts about your brand, you increase your ranking in search engine results which in turn helps getting more traffic to your website.

6. Link your profiles with your website and encourage everyone to share
As you start getting more followers on social media platforms, more people will come to your website helping your business. Try putting popular social media icons on your websites making customers like and share content with ease

7. Tackle customer feedback efficiently
Customer feedback and replies to your posts should be handled very positively and promptly making them feel that they are heard and their opinions are important for you.
Building a strong social media presence is a continuous process which requires regular effort in the right direction. But once you achieve that, its rewards are worth every second dime and penny invested.