Digital Marketing, Search Engine Optimization, SEO

It’s Time to Stop Doing On-Page SEO Like It’s 2012

On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On page refers to both the content and HTML source code of a page that can be optimized by including proper headings, proper keyword placement and ensuring content quality, as opposed to Off page SEO which refers to links and other external signals.

The world of SEO is constantly changing and evolving. Customer usage and expectations, along with Google’s algorithm updates keep marketers constantly make adjustments. Taking into consideration that 93% of online experiences begin with searches, prioritizing the latest best practices in digital marketing and optimization with be critical to the success of any website. Search engines are nothing more than a set of algorithms. They look into various factors to rank your page for certain keywords. In order to make the post more relatable to others, we need to help the search engines identify the target keyword from the post. Our goal with on-page SEO is to optimize the article in a natural but smart way so that search engines bring our website more targeted visitors.

The following are a crucial set of flaws, that seem to have been adopted by most marketers, with their simple yet tactical fixes:-

1.Kill those keyword repetition rules
It’s still wise to use the keywords that searchers type into Google into your title,your description and on the page. But repetition based rules are not going to boost your rankings, and may inhibit your usability and content quality, which have far greater impact.

2. Searcher intent is greater than raw keyword use 
Discover what searchers want and deliver it to them before you worry about keyword use or repetition in your content.

3. Related topics and keywords are essential
There are keywords beyond synonyms or raw repetitions that can help your rank and claim the top position in the search results. You can find them manually or with tools, and employ them in your content to dramatically boost on-page SEO.

4. Links do not always beat On-page 
If you are ranking on page 2 or 3, blunt-force link building should not be the only tool in your wheelhouse. Modern on-page SEOs that better serves searchers and more intelligently considers content formatting, word usage and searcher satisfaction has got to be a part of the equation.

5. Pages as well as the sites hosting them matters 
Websites earn associations and connections with subject matter areas in Google. To earn rankings, you may need to address your entire site’s brand focus, not just an individual page’s keyword targeting.