Do We Need Different Content Strategy for Every Social Platform?July 18, 2018
Have you heard about cross-posting? Cross Posting is the process of sharing the same post across different social media networks or on the same platform multiple times. One might be tempted to do it because it saves time, keeps your accounts active, and enables to you get your content shared across multiple platforms. However, the long-term drawbacks far outweigh the short-term advantages. If you share the exact same post on all of them, you could eventually end up asking your target audience to retweet you on Facebook or Pin your post on Instagram.
Here are a few tips to craft unique content for your every post depending on the social media platform you are using:
- Optimize content for each network: The content and format of your post should fit within the predefined norms of the social media platform. Use relevant hashtags and tag platform-specific accounts to boost the visibility of your post.
- Post at the right time and the right amount: Timing is everything. Try learning the best times to post on each platform and schedule your posts for maximum impact. Each platform has varied rules around how regularly to post before you see a downward trend in audience engagement.
- Share content in the right places: Tailoring your posts involves suiting the context and tone of each platform. Some of the content you create and post might not make sense on each and every platform, but that’s okay.
- Use a scheduling tool: Make it a point to use a scheduling tool while creating your marketing strategy as it allows you to schedule your posts, so you can spread them out and send them at the optimal times.
- Have a clear call to action: Inserting a lucid call to action is crucial in getting your audience to take the next step, whether that’s visiting your shop, reading your blog post, or buying your product.
You might require more time and effort to write unique posts for each platform initially, but it’s worth it. Your audience will, after a period of time, begin to notice the hard work you are putting in to create great content.