Digital Marketing

Do You Need Digital Asset Management For Your Business?

In very simple words, Digital Asset Management (DAM) is a centralized digital archive or library of digital assets. Companies and businesses are using DAM as an infrastructure to store, manage and retrieve their vast records of digital assets. Digital assets refer to the company’s data of images, photos, files, sheets, video, audio, e-mails, presentations, documents and so on.  

Initially, DAMs were used by print or publishing companies only. Now, content management companies and retailers are investing on DAM to store their digital media files in a cost-effective manner.

To automate workflow in the organization, high integrated applications enable DAM with advanced search functionalities. Employees, clients, contractors, suppliers, marketers and stakeholders use the search functionalities for controlled access to the digital assets of the company from anywhere and anytime. Up-to-date materials can be saved and accessed from the DAM for fast and optimized workflow in the companies.

Thus, DAM delivers the right content to the internal and external audience of a company in real-time and on all kinds of devices. From being static libraries, modern DAMs are living application based that allows to track and measure digital asset engagement within a firm.

Depending on the size of the company and its digital assets, entrepreneurs can opt for mini-sized DAM or a consolidated DAM platform.

The kind of DAM a company opts for depends on the usage and purpose –

  1. Brand asset management (BAM) – For storing reusable content such as product imagery, logos or fonts.
  2. Library asset management systems (LAM)– storage and retrieval of infrequently changing digital data such as videos or photos.
  3. Production asset management (PAM) – storage of digital assets that are being presently used in the workflow of a project.

Metadata refers to additional pieces of enriched and embedded information added to each digital file while saving in DAM. Elaborate metadata makes each file of your DAM unique and easy to find. Simple metadata can be about the file sizes, creation dates, and authors. Complex metadata can include digital rights management, geospatial data or tailored information you create for your digital files. Metadata of files of the same campaign can also show the status of its workflow. Metadata diminishes the scope of duplicate files, amplifies searchability and is a time-saving approach in the digital data management process.

To sum up, DAM is essential for companies intending to store their digital assets in an organized pattern such that workflow is smooth, fast and trackable for all members of the system. Data in the form of photos, images, documents or videos can be stored in DAM enabled with advanced facilities like search options, license agreements with metadata for 24/7 access to any digital data from any part of the world. Installation of the DAM by a company also saves server space and is an added security to the valuable digital assets of a company.