Digital Marketing, Facebook, Online Marketing, Social Media Marketing

How to Generate Leads with Facebook Ads

Recent research confirms that 95% adults follow a humongous amount of brands on social media. This definitely makes social media marketing a must for corporates as well as startups to succeed in their respective industries. The legendary channel when it comes to social media marketing is undoubtedly Facebook with 2.2 billion active monthly users. Naturally, today’s entrepreneurs invest in Facebook promotion expecting returns, leads, customers and revenue. Facebook promotion includes photos, videos, promotional campaigns and live videos that need to be updated and maintained on an everyday basis.

The best part is, Facebook promotion is mostly free of cost and only requires strategic planning with little time and effort in hand. Running ads on Facebook for your business ensures high ROI considering its user base when compared to other social media channels. Obviously, running these ads isn’t free. But knowing that such a high number of marketers say this platform delivers the highest ROI compared to other social media networks should make it worth your while. If you are a beginner in social media marketing or new to Facebook ads or need some improvement running your existing ones, here are some guidelines for you:

  1. Set Your Goals:

    First, ensure the ads you’re creating are aligned with your goals. It’s also much easier to measure the success of a campaign if you have a goal oriented plan.

  2. Identify Your Target Market:

    No matter what type of business you have or what industry you’re in, it’s important you know your target market. Based on the goal  you’ve previously defined, your ad may be geared toward a specific segment or a larger target market. Generic ads intended towards a massive audience are often  unsuccessful. However when you set a target audience specifically for your promotion plan, then your ads are certain to generate more leads.

  3. Set Your Budget:

    After mapping your Facebook promotion plan, it is important to decide on an amount that you intend to spend on the ad. Facebook makes it easy for you to set this up. You can also set start and end dates for your ad. Alternatively you can let it run continuously and stop it manually when it’s time.

  4. Choose the Format for Your Ad:

    Not all ads are the same. Facebook lets you choose which type of advertisement you want to run. The options include video,image,collection,carousel,slideshow and canvas.

  5. Determine Your Placements and Measure Your Results:

    Next, you’ll have to decide where you want your ads to be placed.You can place your Facebook ad on a mobile news feed, desktop newsfeed, or right column advertising bar. Mix this strategy up for improved results.

  6. Advertise on Instagram:

    Because Facebook owns Instagram, it’s really easy for you to run Instagram ads from the same place where you’re setting up your Facebook campaigns. Instagram has become such a popular marketing medium that 70% of hashtags on this platform are branded. If you want to be aggressive, you should be running paid ads on Instagram in addition to running them on Facebook, as it will just take a few more clicks. It’s easy to do since you’re setting them up through the same platform.

When planning of Facebook promotion, you have to keep track of everything. See which ads are working and which ones aren’t generating enough leads.It’s important that you constantly rotate your ads. Make sure your audience doesn’t keep seeing the same ads over and over again. You should also try to market to different audiences. Just make sure everything has a professional approach. Focus on your call to action. Implementing all of these while promoting your business on Facebook promises revenue, reach and returns.

Hansaa Digiventures PVT LTD is a digital marketing company in Vadodara

which specialises in providing social media marketing solutions for your company.