Social Media, Social Media Marketing

Have You Seen These Incredible Diwali 2018 Ads by Leading Indian Brands?

It’s yet a week for Diwali 2018, yet the internet is already flooded with Diwali 2018 special advertisements. If you haven’t watched them in your timeline or television, then here’s Hansaa Digiventures presenting a list of best 2018 Diwali ads that are a perfect blend of emotions, storytelling, relatability, innovation, and social message.

1. Pantaloons

Tagline: Hello First Love

Hashtag: #StyleYourChange #FestivalsWithPantaloons

This year the Pantaloons ad is a tribute to first love. First love is always special, particularly during festive days. Pantaloons released the ad in the Bengali language during Durga Puja this year. Later, they translated it into different languages aiming Diwali 2018. While watching it, don’t miss the beautiful background music by Anupam Roy.

2. OPPO F9 Pro

Tagline: Best Diwali Gift

Hashtag: #OPPOF9Pro #BestDiwaliGift

Considering the socio-legal amendments, adopting a child is still a taboo in our country. Oppo F9 Pro took out the auspicious occasion of Diwali to create an awareness campaign that portrays the joy of adoption. In this one, Kiara Advani has stolen the show among many other notable actors.

3. Tanishq

Tagline: Aao Manaaye Tanishq wali Diwali

Hashtag: #TanishqWaliDiwali

Gifting gold to loved ones during Diwali is an age-old tradition in India. Tanishq explored the beauty of this tradition in their Diwali 2018 campaign created by Lowe Lintas. In an approximate 3-minute video, they compiled moments from different parts of the country where loved ones are being gifted Tanishq jewelry. Including a foreigner in the ad and making her take part in the Diwali rituals undoubtedly reflects India’s warm welcoming nature.

4. Big Bazaar

Tagline: Diwali Aa Rahi Hai

Hashtag: #HarTyohaarMeinBigBazaar

Diwali is celebrated all across the nation and Big Bazaar in their 2018 ad shows how place or time does not come in when Indians want to rejoice. They show Diwali celebrations inside a train where co-passengers from varied disciplines enjoy the festivity together sharing by Big Bazaar products and goodies.

5. Coca-Cola

Tagline: Iss Diwali, har dil bola tere naam ki Coca-Cola

Hashtag: #ShareACoke

Forever noted for their emotional promotional content, Coca-Cola’s 2018 Diwali ad is curated by McCann Worldgroup. Actors Ayushman Khurana and Anupriya Goenka are in lead role of this ad. The ad shows how Diwali can be celebrated away from home yet with love, affection and a glass of Coca-Cola. Coca-Cola with this campaign urges its audience to make this Diwali special to atleast one human being around you.

6. Saregama Carvaan

Tagline: Es Diwali, aap apno ke liye kya le jayenge ? Shor Ya Sangeet?

Hashtag: #ShorYaSangeet

Very outstanding from conventional Diwali ads, Saregama Carvaan has depicted an important social concern in their Diwali special ad for this year. Conceptualized by the talented team of The Womb, the ad has received immense appreciation from critics and is receiving record statistics digitally. The subject of Saregama Carvaan’s Diwali 2018 ad is, how our beloved fur friends get disturbed due to the loud Diwali celebrations across the country and how Saregama Carvaan can protect them from the same.

7. Vivo India

Tagline: Diwali with Vivo India

Hashtag: #PhotoOfYourLife

Vivo India has raised a refreshing toast to the forever loving father-daughter bond with their Diwali 2018 advertisement. In the times of selfie and mobile clicks, this one discovers the importance of hardcopy photos. A daughter helps his depressed father get out of his trauma by getting in touch with his childhood friends and college bandmates. This Vivo India ad being promoted with #PhotoOfYourLife is also a gentle reminder to today’s youth on how they alone can be the ray of happiness in their parents’ life.

8. Cadbury Celebrations

Tagline: Iss Diwali, kuch achha ho jaaye, kuch meetha ho jaaye

Indian neighbors are quite famous for their respective nature yet this Diwali 2018 ad launched by Mondelez India exhibits a contrary scenario. How on a cheerful Diwali evening, a grumpy and old neighbor (played by Tinnu Anand) turns loving and warm to his neighbors (Saba Sultana and Amol Parashar respectively). This one is ideated and executed by Ogilvy and Mather.

9. Schmitten Luxury Chocolates

Tagline: Moments make memories

Hashtag: #AadhiAadhiDiwali

One of the very relatable ads for most newly married Indian girls, this one shows how a girl can celebrate Diwali with both the families after marriage. Quite a portion of Indians still lag behind when it comes to such modern practices. Schmitten Luxury Chocolates used their 2018 Diwali campaign as a golden opportunity to create awareness on how modern married Indian women can balance their social life between both her families.

10. Pepperfry

Tagline: Diwali toh sab ke liye hai!

Every family, every household, every region of India celebrates Diwali in their own way. Pepperfry spreads the diverse ways India celebrates Diwali with their 2018 festive campaign. In less than a minute, they have included characters and moments in this ad that anyone can relate to. Pepperfry’s 2018 Diwali ad campaign is designed by Law and Kenneth Saatchi and Saatchi and is being promoted via television, radio and different digital platforms.

11. Ghadi Detergent

Tagline: Iss Diwali har kaam ki ehemiyat pahachano, saare mael dho daalo

Hashtag: #SaareMaelDhoDaalo

Ghadi Detergent stuck to their old #SaareMaelDhoDaalo for this year’s Diwali campaign. Its a tribute to domestic helpers of the country and a salute to their role in our everyday life. Almost every Indian can relate to the central character of this ad ‘Meenu’. We hope after watching this ad, every Meenu of the country gets the special treatment this festive season.

Do share with us, which is your favorite Diwali 2018 ad?