Here’s What Facebook’s Upcoming 3D Posts Will Look LikeJune 27, 2018
Facebook has been ruling the charts in the digital scene as an online social networking company since its launch in 2004. It boasts of having close to 2 billion active monthly users. Recently, Facebook announced a wide variety of upcoming visual tools and features. These features were focusing on Facebook’s advancing augmented reality (AR) capacity. At that same conference last month, they also mentioned the upcoming 3D posts on camera. They are working on taking a 3D post from News Feed and experiencing it in your world with Facebook Camera on your mobile device.
Of course, 3D posts didn’t get a lot of coverage because Facebook didn’t have a lot to share about them right then. However this week, a popular journalism website has provided an overview of not only what the coming 3D posts in News Feed will look like, but how they’ll be generated by Facebook’s systems. When you will scroll past or angle your phone, the latest 3D posts will provide a level of depth to posted images. Through a complex process of image layering and data-mapping, Facebook’s process uses the dual camera set-up of most modern smartphones to create these 3D images, without any extra effort on the part of the creator.
Facebook is investing big in virtual reality, as that’s the future of social communication. It’s a long way off yet. To get people to that next stage, to transition them from their regular social feeds to full VR environments, Facebook needs stepping stones, tech pathways which hint at what the next evolution offers, and why users might want to use them.
This is partly why Facebook’s so keen to push the use of Facebook Stories – through the expanded use of the Facebook Camera. They can showcase new AR tools and effects, shepherding users into their expanded digital offerings, which will eventually lead to full VR interaction. 3D photos are another step on this path – while it may seem small, the new image offering will draw people in, making them more interested in how they enhance their own images in the same way.
As such, you can expect to see a lot more of these smaller visual tools and advancements moving forward, little developments that showcase a new way of looking at – and engaging with – Facebook content. As users do, they’ll ideally become more interested in similar options, and broaden their Facebook content experiences.