How Alexa and Siri Are Changing SEO: AI And Voice SearchSeptember 03, 2018
‘Google it’ is like a godfather phrase without which today’s humans simply cannot survive. Thanks to the internet era that has made smartphones an integral part of almost every household. Thus, gone are those days of laptop and desktop based internet searches. The tech savvy fraternity prefers using their smartphones to conduct searches for information, local businesses, products, and services.
This has led to the emergence of another noteworthy internet trend called the Artificial Intelligence (AI)- assisted voice search. Two common names associated with (AI)-assisted voice search are Siri and Alexa. Simply, Siri or Alexa are inbuilt into smart speakers and phones, tablets, and laptops whom users can voice out their web searches. This has heavily revolutionized the way users do internet searches in today’s times.
Thankfully, most of the smartphones available on the market today have voice-assisted search capabilities. This means almost all these smartphone users have access to voice-assisted AI search. When these users ask their devices for an answer to a query, it becomes the AI’s job to search for the answer. In fact, Amazon’s Alexa, will not deliver your answer to a voice search query unless it has been proven accurate. Whereas in the case of Google Voice Search (Google Home and Android devices), it reports top results from Google instantly.
The key point here is, this doesn’t report results lower down on the search engine results page (SERP) or on subsequent results pages. This makes efficient SEO practices more important than ever in the history of digital era.
As voice search through AI becomes more common, the search language modifies. For example, while typing a phrase or question into Google a user uses phrases or a non-sentence, on the contrary, while conducting a voice search through Alexa or Siri, the user is more likely to use full sentences and grammatically correct language. Content should be optimized for a conversational language with clear, grammatically correct answers to specific questions, such as who, what, where, when, and why.
A huge chunk of voice requests through Alexa, Siri, and others deal with navigation and location because of the mobile nature of the smartphones. For businesses with a local search presence, integration with Google Maps means an opportunity for greater traffic and attention. Thus, for entrepreneurs integration with Google Maps and creating optimized landing pages with location references is now an essential.
In a nutshell, voice requests lead to a Search Engine Results Page, where local businesses will want to rank. As voice search popularity gains by leaps and bounds, claiming and maintaining Google My Business listings will seek greater importance.
From fully integrating businesses with Google Maps to going with conversational content – plenty of tactics need to be implemented to capture the benefits of this new type of search. While AI-assisted voice search leads to new benchmarks in the ongoing SEO practices, the ultimate goal of SEO remains statutory. As voice search gains traction, being numero uno now becomes more important than ever.