Digital Marketing, Social Media, Social Media Marketing

LinkedIn B2B Marketing Facts for India

There are more than 430 million marketers gathered on LinkedIn, making it the most effective place for business to business(B2B) marketers to engage with decision makers, influencers and leaders of today and tomorrow. It is genuinely easy and straightforward to navigate on LinkedIn as a platform for business. 69% B2B marketing professionals confirmed that social media marketing is the primary content marketing activity. Content marketing is a strategic approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and to drive a profitable customer action. Only 30% of B2B marketers say that their company is effective at content marketing.

In general, effectiveness levels are greater among marketers with higher levels of content marketing maturity which can be supported by the fact that 64% of the marketers in the sophisticated/mature phase say they are effective at content marketing, while only 23% in the adolescent phase and only 6% in the young/first steps phase say they are effective. Some other compelling statistics about LinkedIn and B2B marketing have been shared below:

  • 80% leads sourced through social media came from LinkedIn
  • LinkedIn is B2B Marketer’s No. 1 Social Media channel, with 92% of B2B Marketers leveraging LinkedIn over all other social media platforms
  • LinkedIn leads the pack in lead generation by a long shot, with 59% of respondents reporting it delivered leads (vs 28% for Twitter and 24% for Facebook)
  • LinkedIn drives awareness and traffic with over 46% of corporate website visits being reported as coming from LinkedIn
  • 79% of B2B marketers view LinkedIn as an effective source for generating B2B leads
  • LinkedIn is the top channel for B2B product launches