Digital Marketing, Social Media Marketing

Social Media Policy – Boon or Bane?

Today, access to Social Media is easy and has multiplied compared to what it was a few years ago. Employees can easily access social media sites at the workplace.

Whether a company is active on social media platforms or not, there are 90% chances that their employees are active on popular social sites. Employees do have the tendency to glance at their Facebook feeds or occasional tweets during their work hours.

So, should businesses take a note of this? The answer is yes, businesses highly active on social media, or agencies providing social media marketing and or digital marketingshould definitely consider preparing a social media policy.

What is Social Media Policy?

A social media policy is the first line of defense for organizations with prominent presence on social media. It is an outline of how a company and its employees should conduct themselves on social media sites. This policy helps to protect brand reputation whilst encouraging employees to be responsible.

Now, let us know the key benefits of social media policy.

  • Helps preserve company’s reputation – Companies should clearly explain their employees on how to represent the company online, including what they can share and guide them with the best practices.
  • Minimizes security risks and legal problems – Social Media Policy minimizes security risks and legal problems from online threats and provides ways to avoid them.
  • Enable the staff to share and promote brand’s message – Social media policies are helpful when it comes to promoting the brand’s message. A company’s promotion is considered credible when it comes from its employees.
  • Helps create uniformity across platforms – Businesses should use the policy in describing its voice and tone. A uniform voice and tone on social sites improves brand awareness and helps end users connect with the business.

The absence of defined social media policy can adversely affect business functioning. If a company does not have a social media policy, here are some risks the company may be exposed to.

  • Damage to Brand Reputation – Employees may not have malicious intention while using social media, but there are chances that they might argue with customers online can harm the company’s reputation.
  • Data Breach – Data breach is a lethal disaster for a company. Lack of proper guideline on what information should and shouldn’t be shared, employees may share sensitive information about the business.
  • Bullying – Bullying exists everywhere, and unfortunately, some people use social media as a place where they can abuse brands. The policy should include the process for handling and reporting incidents of bullying.
  • Losing to competition – Social Media Policy allows a company to engage with stakeholders and customers, important to a brand’s success. If a company is not using social media it loses the opportunity to engage with existing and prospective customers, fails to keep up with competition, and attract new talent.

Social media is about sharing and collaboration and the best way to write a fair policy is to include active social media experts to collaborate and help draft the policy.

A well draft, sound, and tolerable social media policy can prove to be a boon for the employer and employees.