What is Your Website Traffic Trying to Tell You?July 27, 2017
Website traffic is the amount of data sent and received by the visitors to a website. This is determined by the number of visitors and the number of pages they visit. Sites monitor the incoming and outgoing traffic to see which parts or pages of their sites are more popular and if there are any apparent trends. There are many ways to monitor this traffic and the gathered data is used to restructure sites and highlight security problems.
Websites are the new virtual storefronts. It has become a way to communicate with the world who your company is and what it does. Today over 61% of the global internet users research products online before making a purchase, so it has become a very important tool for business building. Paying attention to your website’s performance metrics can help you stay attuned to your marketing localization readiness and effectiveness.
New markets could be calling your name
Your website traffic could be telling you that newer markets are ready for you.This information might be telling you that it is time to invest in marketing localization strategies to meet each prospect market’s individual needs. If you ignore where your audiences are coming from, you miss out on valuable revenue producing opportunities.
Your localized website may be hiding
Different markets search on different terms and even use different search engines. Hence, if your traffic numbers are low, your global consumers may be having a hard time finding your website. In such a case, you can go out with multilingual SEO or you may need in-country native speaking SEO experts.
Your copy may be missing the mark
If your traffic volumes are good, but the conversion rates are low and the bounce rates are very high, the problem is your content. When you see that your website is missing the mark, you need to fine tune your content marketing and you can also try transcreation-which is a process in which experienced copywriters and marketing linguists work closely with you to recreate your copy so that your brand messages are heard loud and clear in other cultures as well.
Looking at your website’s metrics is one of the easiest ways to see how your marketing localization efforts are performing. Make checking performance metrics common practice and you will be on the path of global success.