Why Facebook Ads Will Make You Successful in 2017 & BeyondJuly 27, 2017
Facebook Ads are going to drive more leads for your business in 2017 than any other paid channel. You will need to have the right strategy and execute with agility and precision, but right now there is a massive Facebook opportunity for inbound marketers.
According to research from Google, B2B buyers have increased the amount of mobile research they do by 91% year over year throughout the B2B purchase path.Facebook has cracked the code on mobile social media marketing. This is important because as consumers have shifted to mobile over desktop so have B2B buyers.With Facebook you can now reach these people with slick ad units like Lead Ads that promote your event or white paper and allow users to sign up with just a few clicks.
The Best Ad Tech Available
Facebook offers some of the most powerful, innovative and advanced ad units and targeting. And they present it in a way that makes it easy for marketers to execute.
Targeting: Facebook puts heavy duty technology to work to help you reach and connect with the most valuable people for your business. Most marketers start by targeting friends of your existing users, visitors of your website, or people in your customer relationship manager (CRM) lists. ‘Lookalike Audiences’ is a tool which uses machine learning to help find you valuable potential customers who are similar to those who visit your site or are already in your CRM. So you can upload a list of your most valued customers from your CRM and have Facebook hunt down similar users based on their rich data.
Ad Units: Facebook is also rolling out better B2B ads, like Lead Ads and Canvas. Canvas ads can also be great for B2B and are a storyteller’s dream. They expand into beautiful pieces of creative that allow you to deliver a great marketing via mobile.In the big picture, Facebook is focusing more on solutions that help smaller, B2B companies.